Reports

Analytics across sales, inventory and finance

Sales velocity

+22%

16units / mo

vs 30d prior

LeadSPA conversion

+1.8 pts

12.7%

industry avg 8.2%

Collection rate

33% late

53%

12 buyers · escalated

Sell-through

90 left

24%

~9 mo to depletion

Sales velocity vs target

Bookings / week · 16 weeks

Actual bookingsTarget (set Jan 15)

LeadSPA funnel

Last 30 days · 63 leads

1Leads63100.0%
2Qualified3961.9%38% drop
3Site visits2946.0%26% drop
4EOI deposit2031.7%31% drop
5SPA signed812.7%60% drop
6Oqood reg.711.1%13% drop

Collection performance

vs target · weekly

Wk 14AED 6.2M
Wk 15AED 7.8M
Wk 16AED 5.4M-23%
Wk 17AED 8.9M
Wk 18AED 6.6M-12%
Wk 19AED 8.4M

Channel mix

Bookings by source

Total63

Channel partners1829%
Direct sales1422%
Marketing inbound1524%
Referrals1625%